Wealth Beyond Generations
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About 28 Privé

Wealth. Coherent. Enduring.

28 Privé is an independent, founder-led wealth advisory firm serving founders, investors, family offices and privately held businesses whose affairs span multiple disciplines and jurisdictions.

We exist to close one gap: fragmented, transaction-led advice. We offer a single relationship: one through which structure, strategy, governance, compliance and financial relationships are managed as parts of the same system, not five separate mandates handled by five advisers who rarely speak to each other.

We do not replace specialist legal, tax, investment or regulatory advisers. We appoint them, brief them and coordinate their work, remaining the one party accountable for whether the wider mandate holds together or quietly falls apart.

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"Our DNA"

What Shapes Every Mandate

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Our Vision

A world in which founders, investors and family offices build resilient wealth that creates opportunity, prosperity and lasting impact for generations to come.

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Our Mission

Enable our clients with the clarity to make coherent decisions across structure, strategy, governance, compliance and financial relationships, protecting the wealth they have built while positioning it for future opportunities.

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Discretion, Responsibility and Mastery

Nothing about a client relationship leaves this firm. Not the mandate, not the numbers, not the name. We treat every decision as our own, accountable not just for the advice given, but for what it costs the client five years from now. And we back that with mastery: no generalists and no borrowed opinions, every call is made by someone who has done the work firsthand.

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Practicality and Loyalty

Advice must be capable of implementation. A strategy that fails on a compliance desk isn't a strategy, it's a document. And we don't structure relationships around the next transaction; most of our work is repeat trust, built with clients we expect to still be advising in ten years.

Our Leadership

Two Complementary Disciplines

Ahmad Kokoh

Co-Founder & Chairman

Obaida Jarboo

Co-Founder & Managing Director

Our Services

The Keyheld Method

Fragmented advice creates fragmented wealth. Coordinated advice doesn't.

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